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Team GB confirms athletes will wear traditional Union Jack at Olympics after huge backlash | UK | News

Team GB has revealed its athletes will wear a traditional Union Jack on their kits when it comes to this summer’s Olympic Games – after an “inclusive” flag was used on merchandise.

The announcement came after Team GB was on the receiving end of backlash for an artsy flag it used on selected pieces of memorabilia.

Bath-based agency Thisaway came up with the concept in an attempt to ‘find a way of refreshing Team GB’s colour palette’.

They said using the flag’s colour palette was ‘far from unique’, prompting a backlash from politicians and the public.

But Team GB has now insisted the new red-pink and blue-purple design will not feature on their kit for the Paris Olympics this summer. The Olympics kit was made two years ago and will be launched later this month.

A spokesperson told Mail Sport: “All Team GB athletes will wear the Union Jack as normal in Paris.”

This comes just two weeks after Nike faced backlash for its England football shirt, which changed the colours of St George’s Cross on the back of the collar.

Team GB is selling the design as “supporter flags”, bunting, t-shirts, towels and bottles among other things.

Explaining the concept, Thisaway said: “Obviously red, white and blue is synonymous with Great Britain, but it’s far from unique, with other competing nations such as France and USA also sporting the same colours.

“We needed to find a way of refreshing Team GB’s colour palette in a way that is both flexible and ownable. Rather than trying to look beyond the traditional colours, we decided to embrace them and push the iconic red white and blue as far as we could.

“The result is a vibrant and varied colour palette that has the versatility to be restrained and traditional in one breath, and bold and contemporary in the next.”

Rishi Sunak today repeated a warning that sports kit manufacturers “shouldn’t mess” with national flags amid the row.

A Number 10 spokeswoman told reporters today: “His general view is that when it comes to our national flags we shouldn’t mess with them. They are a source of pride, identity, who we are and he thinks they are perfect as they are.”


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