Meghan Markle and Prince Harry have been advised to focus on « consistency and authenticity » to try to increase their popularity in the UK.
One PR expert has said that the pair should also attempt to « tone down » on their lavish lifestyles and to stop « showing off », as reported by GB News.
The couple launched their brand-new website, Sussex.com, last month – as well as Meghan’s new brand, American Riviera Orchard.
Lynn Carratt from Press Box PR said: « If Meghan and Harry are set on building their popularity up, there needs to be some consistency and authenticity running across their brand as a couple. »
As well as the couple’s joint brand, she advised that Harry should ensure that the next Invictus Games – which is set to take place in Germany in July – is a success also.
She said: « Another successful Invictus Games will help Harry’s popularity. »
Ms Carratt told the Mirror: « They need to become more relatable to the British public, Meghan could consider toning down her use of designer labels and opting for frugal options, like Kate. Showing herself as a normal working mum who is facing the same challenges as others would also help. »
Commenting on how the couple are also being criticised, the PR expert advised that they should « help themselves in fostering the right PR strategy. »
Prince Harry is set to return to London in May to celebrate the tenth anniversary of the Invictus Games.
Although nothing has been confirmed, Meghan and their two children – Prince Archie, four, and Princess Lilibet, two – are also tipped to join Harry in the UK.
THIS IS OUR LIVE BLOG. PLEASE FIND THE LATEST ROYAL UPDATES BELOW.
Source link
