One in three Brits are “fascinated” with Korean culture – hailing “Squid Game” and kimchi among the best exports from the East Asian nation. A poll, of 2,000 adults, found 47 percent have recently noticed an increase in Korean culture – resulting in Oscar-winning film, Parasite, also featuring in the top 10 list.
Korean fried chicken and BBQ also ranked highly among the top things to come from the country.
And South Korean football stars, Son Heung-min and Park Ji-sung, who have graced stadiums across the UK over the years, also made the list.
Judy Joo, a Korean celebrity chef, has teamed up with KIA, which commissioned the research, to celebrate the country’s New Year this weekend – and to showcase how she made one of the East Asian nation’s favourite dishes, using only an electric car.
She said: “Korean culture has taken the UK by storm – whether it’s the music we listen to, the TV we watch, or the cars we drive.
“It’s the unique blend of centuries-old traditions, and contemporary trends, which has resonated in a society seeking diversity and authenticity.
“This is why I was excited to take on the challenge to create my ultimate Korean fried chicken using a car – combining a beloved and traditional recipe, with the ingenuity of the vehicle.”
It also emerged many have tuned into either Korean TV shows (21 percent) or films (15 percent) in the last year, and 15 percent have also been adding Korean foods to their shopping trolley when in the supermarket.
Following the influx of Korean culture, 42 percent would like to visit the country and experience it first-hand – as 15 percent declared it to be the global culture they are most interested in.
Over a third (36 percent) have found it exciting learning more about Korean culture, as 43 percent recognise the influence it is having on global trends.
And 39 percent were first attracted to Korean culture due to the country’s clever tech, while 38 percent were turned on to it because of the cuisine’s bold flavours.
Meanwhile, it resonated with 36 percent due to the style being unique and diverse, and 32 percent were initially engaged by the high production quality.
When it comes to the food, the research, conducted via OnePoll.com, found 68 percent have tucked into Korean fried chicken, and 55 percent have enjoyed kimchi.
One in three (34 percent) have tried bibimbap, a mixed rice dish with veg and meat, while 28 percent have tasted bulgogi, which is a marinated and grilled beef.
Judy Joo added: “Korean food in particular has become a global sensation, and the hype is real.
“Korean dishes are all about the distinctive and vibrant flavours, colours, and heritage, hitting you with an incredible combination of sensations – whether you’re digging into a bowl of bibimbap, or getting down with some Korean BBQ.
“And the variety is immense, from street food, to rich, bold flavours – it’s a foodie’s dream.”