Forget about expensive lotions and potions, top beauty gurus and catwalk queens are swearing by a surprisingly simple yet potent anti-ageing ally.
Brimming with antioxidants, the humble plum is packed with an assortment of vitamins, making it a skincare saviour.
Studies suggest that plums not only enhance collagen formation but can also reduce inflammation and shield our skin from the harsh elements.
Much more than just one of your five a day, the plum stands out as a cost-effective, readily accessible skincare must-have.
Leading horticultural specialists at Ashridge Trees, specialists in the art of growing plums, have joined forces with acclaimed skin expert Dr Eleanor Reed to dig deep into the plum’s potential for rejuvenating the skin.
Dr Reed asserted: « Plums are a natural multitasker for the skin. Their antioxidants combat oxidative stress, their vitamins improve skin elasticity, and their hydrating properties support the barrier function. »
The doctor added: « Consuming plums or using products enriched with plum extract can transform your skincare routine. »
Dr Reed added: « In a world full of synthetic options, plums stand out as a simple, sustainable, and highly effective secret to glowing, youthful skin. »
At the heart of the plum’s skin-transforming properties lies a long list of nutritional benefits. According to the research, plums are packed with:
Antioxidants
Plums are among the richest sources of antioxidants, boasting high levels of phenolic compounds such as anthocyanins and flavonoids. These powerful compounds work to neutralise free radicals, the unstable molecules that contribute significantly to skin ageing and damage over time.
Vitamin C
Vitamin C plays a vital role in collagen production, making it essential for preserving the skin’s firmness, elasticity, and youthful appearance. Just one plum can provide up to 10% of your recommended daily intake of this skin-enhancing nutrient.
Vitamin A
Vitamin A, found in plums, is renowned for its ability to promote cell turnover and aid in the skin’s natural repair processes. This powerful nutrient helps diminish the appearance of fine lines while enhancing skin texture for a smoother, more rejuvenated look.
Hydration and Fibre
Plums are rich in both water and fibre, making them excellent for keeping the skin hydrated and supple. Additionally, their fibre content supports healthy digestion, which is essential for promoting a clear and radiant complexion from within.
How to incorporate plums into your home beauty routine
Wondering how to get more plummy goodness into your everyday routine? The experts suggest the following:
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Eat Them Fresh: Add a handful of fresh plums to your breakfast or snack time for a nutrient boost.
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Try Plum-Infused Skincare: Look for serums, creams, or masks that incorporate plum extracts for topical benefits.
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DIY Solutions: Mash a ripe plum with a teaspoon of honey for a hydrating face mask.
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Cook with Plums: Incorporate plums into smoothies, salads, or even desserts to add a touch of sweetness and nutrition.
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Grow Your Own: If you have the space, consider planting a plum tree. Ashridge Trees offers a range of varieties, ensuring you can enjoy homegrown, nutrient-rich fruit.
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