Prince Harry and Meghan Markle have been told things they need to do to win back support in the UK and USA.
It comes as a new UK poll from YouGov suggested 68 percent of those who took part had a negative perception of Meghan.
Following their dramatic exit from Royal duties in 2020 and their subsequent move to Montecito, California, the Duke and Duchess of Sussex have faced a barrage of criticism for their candid revelations about life within the Royal Family.
Now, with over a year passed since the bombshell release of Harry’s tell-all book, ‘Spare’, a top PR expert has laid out what the couple must do to salvage their public image.
Speaking to the Mirror, Lynn Carratt of Press Box PR, said: « It’s time for them to really focus on a brand rebuild which the couple are doing. »
Lynn suggests the Sussexes could improve their public image by being more transparent about their « struggles ». She explained: »To become more relatable to the British public, they could become more open about their everyday struggles and show themselves as working parents facing the same challenges as others would also help.
« We don’t need a constantly polished image. »
The PR guru alsos aid the pair should focus on their passions without playing up the royal connection. She continued: « Meghan could increase her popularity by not constantly playing in her royal connections, like on her and Harry’s relaunched website.
« Their new TV shows focuses on their passions rather than their Royal past and could show a new side to the couple.
« The pair are also reported to be employing a new PR adviser and it would be useful for their publicist to advise their PR strategy to encompass the UK and USA media landscape to make the couple appealing in both sides of the Atlantic. »
She also mentioned that the couple are reportedly hiring a new PR adviser who should guide their PR strategy to cover both the UK and USA media landscape, making them appealing on both sides of the Atlantic.
She concluded: « Harry and Meghan will start making more public appearances as their brand rebuilds; they will also be on the outlook for new commercial deals.
The couple should continue their rebranding; they need to be seen at the right events, associate themselves with the right brands and charities and start to build bridges with the Royal Family. »
Wrapping up her advice, Lynn stated: « In the past year or so Harry has started to move out on his own and that is a good thing to see. For now the couple need to continue moving forward. »
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