Sub.club, which lets fediverse creators offer paid subscriptions and premium content and launched at the end of August, is already shutting down. “With regret, we will be winding down this project over the next few weeks,” the sub.club team announced last week. Creators using the service will be “fully paid,” but sub.club feeds will stop working “by the end of January.”
As I wrote when I first covered sub.club, the service seemed like an interesting way to let people on the fediverse more easily monetize their audience without having to point them toward other platforms like Patreon. But the group that built it, The BLVD, has run out of funding.
“Unfortunately we were not able to quickly achieve sufficient traction with product-market fit / adoption for sub.club, or to attract investors, partnerships, etc.,” Bart Decrem, The BLVD’s founder, tells The Verge in an email. He says more than 150 creators were on sub.club. “Still bullish on the fediverse, and the success of Bluesky is a great thing, but it does look like it will take a while to connect all the pieces.”
“As we see more users onboard to platforms like Mastodon, Bluesky, and Threads and the open ecosystem grows, the need will eventually arise for a subscription service that isn’t tied to a single platform, is protocol-based, and allows for user portability,” sub.club adviser Anuj Ahooja says. “Hopefully, sub.club, or a service like it, can fill the gap at that time.”
Because of The BLVD’s lack of funding, it is pulling the plug on two other projects, too: Mammoth, an open-source iOS app for Mastodon, and moth.social, a Mastodon instance that is the companion server to Mammoth. Late in November, the Mammoth Mastodon account said that Mammoth was “now operating without funding or a paid team.”
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