The BLUE Sensatori Atlantica Dreams in Rhodes, Greece (Image: TUI)
With 2025 coming to a close and the thought of January blues looming, having something to look forward to is an excellent plan. TUI’s ‘biggest sale ever’ is the perfect opportunity to save big on holidays during summer 2026, winter 2026 and summer 2027.
There are discounts consumers are bound to be pleased they took advantage of when the time comes, whether it’s a trip with the whole family, a relaxing break for two or a solo adventure. TUI customers can save 10% up to £500 per booking with a myTUI account.
Those who want to access the sale just need to download the TUI app and create an account. Customers must use the code ‘SALE’ whilst logged into their myTUI account – valid on holidays departing between May 1, 2026 and October 31, 2027.
From sun-drenched beach breaks to once-in-a-lifetime river cruises, holidaymakers can choose from a wide range of stay lengths, convenient departures from over 20 local airports across the UK and flexible payment options. Those looking for flight-only deals can also snag a £40 per person discount on the website during the TUI sale.
The TUI sale includes a number of other bonuses to save money on holidays. There are free room upgrades, thousands of free kids’ places, including during school holidays, and low deposits. These are available on selected holidays and new bookings.
Locking in that dream destination now could see shoppers saving a considerable amount – which may mean more funds for sipping cocktails at sunset or an extra icecream on the beach. On The Beach has also launched holiday deals with deposits as low as £30 per person. While the British Airways sale has discounts on flights worldwide, including city breaks and long-haul.
Other online travel agents vying for holidaymakers’ attention at this time of year include Love Holidays, which is offering deposits from just £19 for selected 2026 holidays. With short-haul holidays in Spain, Portugal, Turkey and more, they have budget breaks flying from across the UK.
Save over £430 on a holiday to Greece

Relax by one of the resort’s five swimming pools (Image: TUI)
TUI offers a seven-night holiday to Rhodes, Greece staying at the 5T TUI BLUE Sensatori Atlantica Dreams on an all inclusive basis from £980 per person, including a saving of £435 when using the code.
With five pools, six restuarants and seven bars to enjoy during the stay, holidaymakers will be spoilt for choice with options. There are adult and family zones, and there’s a pretty beach just outside. To note, this beach is pebbled which may not be everyone’s preference. The fishing village of Gennadi is a few minutes stroll away with lanes lined with traditional tavernas for those that fancy a meal out.
TUI customers have had such a great time at this resort, many have returned year after year. Someone said: « Another amazing visit to this beautiful hotel. Our third trip and our best holiday here. The staff are absolutely brilliant, amazing food and facilties. The new adult breakfast facility was lovely as well as the a la carte restaurants. »
Another person called the stay ‘exceptional’, commenting: « This is our 3rd annual visit here at the end of season. We absolutely love it here. The main reason we keep on coming back is down to the exceptional staff and their kindness. They cannot do enough for us and are always polite and friendly. We have come to feel like we are coming home to visit old friends every year. »
This price is based on two adults and two children sharing a family room with pool view, sliding doors and balcony departing from Manchester Airport on May 19, 2026 with 25kg hold luggage per person and transfers included.
Save £410 and free kid’s place in Turkey

This resort has been highly praised by families (Image: TUI)
TUI offers a seven-night holiday to Dalaman, Turkey staying at the 4T Holiday Village AQI Turkiye on an all-inclusive basis from £1,253 per person, including one free child place, and a saving of £417 when using the code.
This resort is located on a beach, plus, there’s an impressive seven pools to cool off in. As well as this there are four restaurants and five bars. Great for families, the location caters for a wide range of age groups, with activities such as bowling and archery. Come evening, sit down to watch professional shows and when it’s time to leave, the airport is conveniently only 20 minutes drive away.
Shoppers love that there are ‘loads of loungers’ to relax on at the beach, however, some people found the pools a little too cold for their liking. This price is based on two adults and two children sharing a one bedroom family room with sliding doors and balcony or terrace departing from London Gatwick on August 27, 2026 with 25kg hold luggage per adult and transfers included.
Save £315 and free room upgrade in Jamaica

Bob’s bar is right by the beach for waterfront drinks (Image: TUI)
TUI offers a seven-night holiday to Negril, Jamaica staying at the 5T Riu Negril on an all-inclusive basis from £1,420 per person including a free room upgrade and a saving of £315 when using the code.
Having undergone a complete refurbishment in 2024, the Riu Negril now has luxury features including swim-up rooms and a redesigned pool area. The property is laid out like a village, with everything needed just a short walk away. There’s direct access to a white sand beach, four pools, seven restaurants, evening shows and a spa.
Rating it five stars someone said: « This holiday has been the most incredible experience, and a big majority of this is down to the people at the RIU Negril. Everyone is polite, hard working, and do what they can to make your stay enjoyable and comfortable. From check in to check out, we have smiled from start to finish. The location is sensational, rooms are superb, we upgraded on arrival to a sea view overlooking Bobs beach bar, stunning view every morning. »
Another person dropped a star off their review as there are no elevators to the top floor of the villas, however, staff are ‘very willing to help and assist’. This price is based on two adults sharing a double room with balcony or terrace departing from London Gatwick on June 16, 2026 with 20kg hold luggage per adult and transfers included.
River cruise deals

The ship has chic and elegant interiors (Image: TUI)
TUI River Cruises offers a seven night Ancient Gods and famous Pharaohs round trip from Luxor, Egypt on TUI Bahareya from £1429 per person.
This ship has all inclusive as standard, so all food and drink at the two restaurants and two bars is part of the package. This includes lunch time snacks and Egyptian dishes from the top deck eatery in the evening. On the top deck discover a pool, bar and back inside, the main lounge hosts nightly entertainment. There are also Egyptologists onboard who can fill anyone in on the local area and share the stories behind the sights.
This price is based on two adults sharing a deck 1 superior cabin on an all-inclusive basis and two excursions. Includes TUI Airways Flights from London Gatwick/Manchester Airport to Luxor on the March 3, 2026, 25kg of luggage per person, transfers, tips and service charges.
UK staycation
For those who aren’t looking for a sunny escpae but fancy exploring a UK seaside resort a stay at Whitby may be just the ticket. Earlier this year, Sykes Holiday Cottages named the Yorkshire seaside town the most popular UK destination for the summer holidays.
According to Sykes Cottages, it was the most in-demand destination over the school break, with bookings up by 4% year-over-year. Whitby is known for its incredible seaside with dramatic clifftop views, but it also has a spooky reputation thanks to its historic Abbey and connection with Dracula.
A February getaway for seven nights at the pet friendly All Aboard accommodation which sleeps four starts at £562 based on stay from 13 to February 20. All Aboard cottage is a modern, mid-terrace cottage, in a quiet area of the historic port of Whitby, is set in a superb position with views towards the harbour and abbey. The North Yorkshire Moors Railway runs past the location – ideal for steam engine enthusiasts.
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