Theories behind Meghan Markle’s ‘sold out’ product line for her brand, As Ever, are circulating on social media, with fans speculating she had a very limited number of products to sell, as advertised on one of her social media posts.
Meghan Markle launched her products today (Wednesday), and uploaded a post with the caption: « We’re live! Come shop the As ever collection I’ve poured so much love into. So excited to share this with you. *Limited quantities for each seasonal drop*. » After launch, one social media user, @baddietvv, wrote: « Meghan shared that As Ever sold out of all its its products – which includes, jam, teas, honey, a crepe mix, a shortbread cookie mix, and yes, edible flowers – in less than an hour. An Instagram post on the brand’s page even stated that these were ‘limited quantities for each seasonal drop’. »
Social media users have begun to speculate if this was true, it could be to encourage interest in her brand. One claimed: « Meghan released limited quantities & then acted proud that it was sold out. Small businesses do this to gauge interest in their brand & adjust in the future. There wasn’t much faith in her brand, her stock was so small at launch, in the 100s only or less! »
Another user on X wrote: « She did state it was limited quantities so just confirms there were not many to sell. Typical Meghan pretending she is a success. »
@Murkymegpodcast added: « This is a classic bait tactic when a new product/line is released. They only have a very limited number of products so they sell out quickly due to low volume. Don’t be fooled people. »
One social media user commented: « Limited stock, limited availability = giving the appearance that she is more popular than she actually is. »
Fans of the Duchess of Sussex, however, who were not able to get their hands on any items have taken to social media to demand a re-stock. One fan wrote: « We need restock ASAP » and another said: « Congrats but restock those shelves please. »
Celebrating her success, Meghan informed fans that she was content with the outcome of her launch. She wrote on her personal Instagram page: « Our shelves may be empty, but my heart is full! We sold out in less than one hour and I can’t thank you enough… for celebrating, purchasing, sharing and believing. It’s just the start @aseverofficial Here we go! »
Products included a raspberry spread, herbal lemon ginger tea, herbal peppermint tea, herbal hibiscus tea, her flower sprinkles, crepe mix, shortbread cookie mix with flower sprinkles included and a limited-edition wildflower honey with honeycomb.
Developed in partnership with Netflix‘s CPG division, this collection offers a glimpse into Meghan’s approach to « elevated, everyday living » and is inspired by her « long-lasting love » of cooking, entertaining, and hostessing « with ease ».
The As Ever launch comes nearly two months after Meghan announced she would be refreshing her brand, previously named American Riviera Orchard.
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