Rory McIlroy and Shane Lowry, along with One Direction star Niall Horan, are amongst the latest notable figures to pour money into a fitness tracker firm. Whoop sells fitness bands paired with a membership that monitors elements such as sleep, recovery and physical performance.
In its most recent funding round, the American company secured more than £435 million. The business is now estimated to be worth approximately £7.7bn.
Whoop founder and CEO Will Ahmed said: « Our raise brings together the world’s most sophisticated investors, leading health institutions and iconic global athletes behind the mission to unlock human performance and healthspan.
« We are building the personal health platform that people use to improve their health and livelihood. »
The firm has now accumulated more than £683 million in venture capital since its establishment in 2012. Its base is in Boston, though it has ambitions to grow its presence in Limerick following the latest round of fundraising.
Commenting on his involvement, football icon and brand ambassador Ronaldo said: « WHOOP has become one of the most important tools I use to support my long-term health.
« I am proud to participate in this round because I believe in the future we are building together.
« No other company has created a health platform this powerful that people are proud to wear. »
McIlroy’s investment arrives as he steps up preparations for the defence of his Masters crown. The Northern Irishman has reduced his PGA Tour commitments this season to focus on the majors and devote more time to his family.
McIlroy appears to have put a back injury behind him, having been forced to withdraw from the Arnold Palmer Invitational. The following week, he completed all four rounds of the Players’ Championship, coming in at T46.
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