Passholders will be able to enjoy an entire year of thrill rides (Image: ADRIAN DENNIS/AFP via Getty Images)
For parents already contemplating how to occupy the children during the Easter break, not to mention the approaching six-week summer holidays, this offer could prove invaluable.
Merlin, which operates more than 20 British attractions including Alton Towers, Thorpe Park and LEGOLAND Windsor, has reduced prices on the Merlin Annual Pass, enabling families to secure 12 months of theme park entertainment from merely £99 per person.
The spring promotion, which commenced today and continues until March 29, features reductions across Merlin’s three annual pass categories.
The Essential Merlin Annual Pass represents the most economical choice, with prices dropped from £139 to £99 in the sale. This pass provides 339 days of unlimited access to Merlin attractions, though certain restrictions apply during bank holidays and summer weekends.

New attractions include a PAW Patrol-themed land at Chessington (Image: Matt Alexander/PA Media Assignments)
The Gold pass, which encompasses additional benefits such as complimentary parking and up to 20% discount in shops and restaurants at each attraction, has been reduced from £239 to £189. There’s also a Platinum pass featuring no date limitations, four Bring a Friend tickets annually, and a complimentary one-shot Fastrack per visit. This typically costs £299 and is £249 in the spring sale.
Alternatively, monthly membership is available, with Gold membership costs reduced from £19.99 to £16.99 monthly, whilst the Platinum tier drops from £24.99 to £20.99 per month for those subscribing during the promotional period. If your family are devoted fans of a particular theme park, or you’re only planning to visit a local attraction, several Merlin parks also offer their own individual annual passes.
For instance, Alton Towers’ annual pass starts from just £64 per year, matching the price of a yearly pass for Chessington World of Adventures. It’s worth weighing up, however, whether you’d rather restrict yourself to one venue or have a wider variety of days out to choose from.

You could enjoy a year of unlimited visits to several theme parks (Image: Merlin Entertainments)
Tesco shoppers can also redeem Clubcard points to gain entry to numerous Merlin attractions. For instance, 50p worth of Clubcard vouchers can be swapped for £1 to put towards Thorpe Park tickets.
Blue Light Card holders can also take advantage of a range of theme park deals throughout the year, including Member Days where cardholders benefit from reduced entry prices, smaller crowds, and complimentary parking.
Annual passholders will have exciting new attractions to look forward to in 2026, including Alton Towers’ Bluey The Ride: Here Come the Grannies, which opens on March 28. Spring 2026 will also herald the launch of the World of PAW Patrol at Chessington, whilst LEGOLAND® Windsor will embark on a full year of festivities to mark its 30th anniversary.
For families devoted to a specific theme park, or those who prefer visiting their nearest attraction, individual Merlin venues also provide their own annual passes. Alton Towers’ yearly membership, for instance, begins at merely £64 per annum, matching the cost of a Chessington World of Adventures annual pass.
That said, it’s worth weighing up whether restricting yourself to a single destination suits your needs, or if having multiple options for family outings would prove more beneficial.
Tesco customers can also utilise Clubcard vouchers to gain entry to numerous Merlin attractions. As an example, Clubcard vouchers worth 50p can be converted into £1 towards Thorpe Park admission.
Blue Light Card members can additionally take advantage of various theme park offers throughout the year, including exclusive Member Days featuring reduced admission prices, quieter parks, and complimentary parking.
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