Meghan Markle may have returned to Instagram this year for the first time since marrying Prince Harry in 2018, however fans and critics alike have realised one key detail about her social media use. Since publicly launching her Instagram @meghan on January 1, The Duchess of Sussex, 43, has posted a number of posts. Each post, however, has had the comments switched off, meaning that people cannot share thoughts or opinions under the pictures published by the California-based royal.
This has been the case for both personal posts, including her Valentine’s Day message to Prince Harry, 40, as well as posts regarding her business ventures. While the duchess herself has not commented on the reason behind this, James Holton, Consumer Behaviour and Social Media Expert at GrowthScribe, believes it’s a “classic soft power move”. However, it may actually be a disadvantage for the duchess in the long term.
He said: “Meghan turning off Instagram comments is a controlled flex and classic soft power move.
“She managed to dodge trolls but lost the UK’s chatty social DNA, which explains why her Instagram is dry even a week after the show’s release.
“People need dialogue to trust, and this approach by Meghan kills social proof.”
Since launching her Instagram in January, Meghan has uploaded 16 posts and has 2.5 million followers.
As well as posting photographs and videos about her Netflix show “With Love, Meghan” and her new brand As Ever, Meghan has also shared more insights into her Montecito life with Prince Harry and their two children Prince Archie, five, and Princess Lilibet, three.
This includes footage of the family making cookies with friends, and the family sharing sweet moments with Meghan’s rescue beagle Guy, who recently passed away.
Meghan also utilised her Instagram last month during Prince Harry’s Invictus Games event in Canada.
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