BBC’s Match of the Day and Sports Personality of the Year co-presenter Gabby Logan has taken on a fresh challenge as an ambassador for the Bloomsbury Football Foundation charity. Only a few months ago, she was appointed alongside Mark Chapman and Kelly Cates as part of a three-person presenting team for the Beeb’s Premier League and Champions League highlights show, after long-standing host Gary Lineker stepped down last season.
Logan, Chapman and Cates have been sharing hosting duties since Lineker’s departure, with all three also maintaining their other commitments. Logan, for instance, is also part of Amazon Prime’s matchday coverage of the Champions League. Now, at 52, Logan has joined forces with Bloomsbury. In her new role, she will support the charity’s goal to engage over 20,000 young people in football by 2028, with at least half of them being girls.
Upon announcing her involvement, Logan highlighted England’s historic victory at the Women’s European Championships. The Lionesses successfully defended their title in Switzerland, becoming the first senior England team,men’s or women’s, to clinch a major international tournament on foreign soil.
« Witnessing first-hand the rapid growth of women’s football and the Lionesses’ historic success over the years has further strengthened my commitment to championing equal opportunities in sport, » Logan said.
« I’m delighted to be supporting Bloomsbury Football Foundation’s mission in helping more young girls across London access the transformative power of football, while inspiring the next generation to follow their dreams both on and off the pitch. »
Bloomsbury Football founder and CEO Charlie Hyman added: « Welcoming Gabby as an ambassador is another significant step in supporting our goal to increase female participation across our programmes.
« Throughout her career, Gabby has been a powerful advocate for providing equal opportunities to sport and the life-changing benefits it brings. I’m excited about the impact she will have as we work together to transform the lives of thousands of young people through the magic of football. »
In recent years, Bloomsbury has launched numerous initiatives, including backing blind football and collaborating with La Liga. The organisation has also run sessions for refugees and asylum seekers with backing from former England Under-21 star Fabrice Muamba, who arrived in the UK as a refugee during his childhood.
« Football is really just a vehicle, » Hyman told The Mirror whilst discussing the refugee and asylum seeker programme. « That’s what they’re inspired by and come along to do. We’re thinking about how we’re developing them as people. »
The Bloomsbury Football Foundation, established in 2018, has been working with up to 5,000 young people from underprivileged backgrounds in London as of summer 2024.
In her new role with the charity, Logan will participate in fundraising events and observe the foundation’s initiatives firsthand during sessions run by its programmes.
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